Creating a WooCommerce store and adding functionalities to the store requires expertise. But one of the most challenging aspects is highlighting the product pages. When selling your products online, you won’t just expect a fleet of shoppers to drop in the very next day of offering your products online. So, don’t feel super-excited unless you do something really meaningful to accelerate business growth. To maximize the chances of exciting new customers, you must get familiar with the product page flaws and work on them immediately.
So, here is how you can make your e-commerce website more traffic-driven and interesting. Chalk out a plan with a professional WooCommerce development service to scale up your business:
- Mention product details specifically but keep it simple
If adding specific details and including multiple images of your products from different angles make the depiction useful for your customers, go ahead with it. Step into your customer’s shoes and ask yourself what the customers want to know about each product or if would they be interested in seeing multiple images before you design the strategies. Another way to optimize the product page is to add information regarding the products. Remember that a majority of customers would make sure what they are buying. So, the more information and details you add the better it is for your customers. Get the perspective of an offshore web development company about ways to make the product page simple.
- Make the product URLs readable
The product URL determines how users on your WooCommerce website would interpret the product pages. Get WooCommerce developers for hire and would understand the significance of making product page URLs readable and short. That way, you can make your site more organized because it is easier to comprehend where the links point. Try to work on this before launching your e-commerce store but in case you forget, stick to 301 redirects to prevent losing traffic from the links you share. Remember the more meaningful the product page easier it is for users to navigate the site and access the product pages they need to visit.
- Make the product descriptions attractive
One of the biggest flaws you need to avoid is not making the product description click-worthy. Another thing to avoid is erroneous descriptions. Include a good deal of effort to check all the products you need to offer to your clients and write clear and meaningful descriptions for each one. Although it is laborious work the results pay off in the end. The more unique the descriptions, the easier it is for you to make the product pages shine. Don’t forget to write the product name accurately and label it appropriately so that customers can differentiate one from the other.
- Mention the shipping charges and the product prices appropriately
Just as you hire dedicated WooCommerce developers to build the website, make sure you mention everything on the site to make it easier for customers. Make sure your customers understand the price of each product as that would accelerate their decision-making when buying a product. Shipping charges also influence the decisions of customers greatly. So get ready to answer their queries before they reach the checkout. It is natural for customers to compare product prices and shipping rates online. So, you need to analyze carefully and make sure that the prices and shipping rates are good enough to stack up against the competition.
- Use proper images
One of the product page features you can’t miss out on is using the right images for the products. Get recommendations from a WooCommerce development company to know a few hacks when placing the pictures. You won’t need an expensive and high-tech camera to take the clicks of your products. Usually, the product images captured by a professional-grade camera are actually too large to fit into your website. Just use the camera of your mobile phone to click images in the correct details and use them as product photos.
- Mention the return policy
When dealing with clients, you must always be transparent. That is why you must inform them how to initiate a return for the products. A customer may show more willingness to purchase your products when they are aware of the steps to return in case it does not suit their needs. For the WooCommerce store, the return policy must include a visible link to show the customers how to proceed with returns.
There is much to do to make the product pages of your WooCommerce store interesting. From using high-quality images to offering clearer descriptions, each one has its significance when it comes to product page optimization. Remember that the smallest metrics impact your web page tremendously. So, get ahead with these tips above to make the product pages interesting.