What is Google Trends?
Google Trends is an online free tool launched by Google to help digital marketers in finding the right or trending topic for a blog or website. Online Marketing demands a lot of smart work, It is far more difficult than the traditional form of marketing. Google keeps on updating its algorithms to provide better results to its users. It is very difficult to rank the site at the top of Google SERP. Proper deep research is required to create the proper marketing strategy. A lot of people thinks that the sole use of google trends is to search topic but they don’t know that google trends are useful in doing keyword research as well.
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Yes, you heard it right…Google trends help digital marketers in finding, comparing, and choosing the right keyword for their blog or website.
Before we move further and learn more about google trends and their uses.
Let’s first discuss the Benefits of Google Trends:-
– Identify the latest trends.
– Recognize areas and regions of high interest.
– Choose best performing keywords.
Difference between Google keyword planner and Google trends?
Google keywords planner gives deep information about a keyword like a search volume, keyword difficulty, etc. whereas Google Trends helps choose the right keyword by watching the trend on the keyword.
For Example – I am having a website that sells winter jackets and my targeted country is INDIA and AUSTRALIA. Google Trend will help me in finding the right month for promoting the product online.
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As You see in the graph below “Winter Jackets” keyword is more popular in the month of MAY in AUSTRALIA whereas this keyword is more popular in the month of DECEMBER in INDIA. So the best time to promote Winter Jacket in INDIA is 2-3 months before DECEMBER Whereas in AUSTRALIA this time should be 2-3 Months before MAY. In this way, google trends help us in finalizing the right keywords. Let’s take the same example and try to understand the role of Google Keyword Planner.
By putting the same keyword “Winter Jackets” in Google Keyword Planner, We will get the search volume and Keyword difficulty, etc. on the keyword which you will not get in Google trends.
What is the role of Google Keyword Planner?
By putting the same keyword “Winter Jackets” in Google Keyword Planner, We will get the search volume and Keyword difficulty, etc. on the keyword which you will not get in Google trends.
How to Use Google Trends for Keyword Research?
Let’s come to our main topic and discuss How to Use Google Trends for Keyword Research?
Google trends help us find fresh keywords, seasonal keywords, evergreen keywords, etc. by analyzing their popularity.
Here is the link to google trends – https://trends.google.com/trends/
Just click on the Navigational Bar Or Menu Bar at the top left corner. Now Click on the explore tab a search window appears.
– Enter the Search Query Under the Search Tab. For Example, We put “Winter Jacket” under the search tab.
– Add the country name under the location tab. For Example – INDIA
– Select the months or years in which you want to see the data. For Example – Past 12 Months
– Select your category. For Example – Shopping
– Select web search.
Now the graph will appear showing the popularity trend of the keyword. As you can see in the graph “Winter Jackets” keyword is more popular in INDIA in DECEMBER.
In this window, you will find suggestions related to “Interest by Sub-region”, “Related Topics” and “Related queries”.
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We can compare two or more keywords by putting the query under compare tab.
